Joy of Mom is proud to be an advocacy partner, along with leading companies, to join UsAgainstAlzheimer's to end Alzheimer's through education, advocacy and action. In addition to being an advocacy partner, Vicki Reece is on the Women's Leadership Council comprised of global executives unified around the issue of Alzheimer's and Brain Health, educating millions of women and moms on the critical importance of brain health. Because behind every woman is a great brain.

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Through our campaign, we were able to reach over 80 million moms and help spread the powerful message of WomenAgainstAlzheimer’s Be Brain Powerful campaign.

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Women have already been change-makers for the key health issues of our time, from heart disease to breast cancer. We need to add Alzheimer’s to that list, and the way we do it is through proactive brain health. Taking steps to keep our brains healthy and resilient early on can have lasting effects later in life. Because women are twice as likely as men to have Alzheimer’s, we need to do whatever we can to possibly prevent or delay the disease. Brain health IS women’s health.