As a mother, I wanted a platform that I could trust. One that was true, non-compromising and authentic. One where advice was shared mom to mom from real grit and experience. Where trust, transparency and friendship were our North Star. And where moms were respected and protected.

Today, Joy of Mom is 3 million moms strong. Passionate, intimate, global. Grown 100% organically from earned trust. Here, we mobilize over what matters most to us. Telling our stories and sharing our truths along the most profound journey women will ever travel: motherhood.

- Vicki Reece, Founder + CEO

Vicki has been passionately connecting with women and moms globally around all that matters most. It began back when her children were young – when violent toys and irresponsible messages were marketed to children. Not one to sit on the sidelines, Vicki saw a need to create positive entertainment for kids. The kind moms wanted and children needed. Inspiring and encouraging self-esteem and kindness, inclusion and empathy. Instead of tearing them down. With zero resources or experience, Vicki created best-selling children’s products. Moms wanted more and Vicki listened, taking action every step of the way. 12 years in the making. At Joy of Mom, we come together for the greater good because, after all, We Are Mom.™️